Tag: WORLD FEDERATION OF ADVERTISERS

X is suing major companies for allegedly boycotting ads post-acquisition. The lawsuit claims companies conspired via the Global Alliance for Responsible Media (GARM) to withhold billions in revenue. X seeks treble damages citing U.S. antitrust violations due to the decrease in ad revenue following Musk’s takeover. Elon Musk’s social media platform X, formerly Twitter, has…