Tag: NBC PHILADELPHIA
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Understanding the Challenges of U.S. Tech Companies in Adopting WeChat’s Super App Model
Super apps, which amalgamate various functions into a single platform, have thrived in Asia, exemplified by WeChat’s 1.3 billion users. However, U.S. adoption has been hindered by regulatory issues concerning data privacy and competition. As interest grows among tech companies, there may be possibilities for super app development in the United States. In the digital…