– The Super Bowl, on Feb. 9, will highlight AI in commercials. – AI’s integration reflects broader economic trends and consumer interest. – Advertisers may pay up to $8 million for 30 seconds. – Traditional product categories will remain prominent. – Movie studios show reduced representation due to industry struggles.
The upcoming Super Bowl, scheduled for February 9 on Fox, is expected to spotlight artificial intelligence (AI) commercials, mirroring broader economic trends. Mark Evans, executive VP of ad sales for Fox Sports, noted, “AI is coming. If it’s not already here in almost every business, it will be coming like a freight train,” indicating a significant shift in advertising priorities.
Major companies, including potential industry giants like Microsoft and Google, will likely feature AI in their commercials this year, though AI startups such as OpenAI could also participate. Advertisers are reportedly paying over $8 million for 30-second slots, establishing a new record for the Super Bowl.
Interestingly, while AI will dominate, traditional staples like beverages, technology, snacks, and financial services will also be prominently featured in the commercials. Conversely, Evans pointed out a noticeable decline in ad representation from movie studios and streaming services, likely due to ongoing challenges within the entertainment sector.
These developments underscore the significance of live sports for media companies amidst changing consumer behaviors. Evans remarked that live sports are unique in their ability to gather diverse audiences, fostering community engagement. This trend is particularly evident with the Super Bowl’s scale and the increasing interest in digital advertising channels.
The upcoming Super Bowl will showcase a notable focus on artificial intelligence in advertising, reflecting its growing significance in the economy. While representing traditional products, the absence of movie studios indicates ongoing challenges in that sector. The substantial fees for advertising slots highlight the enduring appeal of live sports as a central platform for marketers, capturing the attention of diverse demographics.
Original Source: www.hollywoodreporter.com
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