Mixpanel’s Gaming Lead Gidi Eigenstein discusses the company’s role in helping gaming firms democratize their data. He critiques the limited view of data-driven practices found in many organizations and highlights the need for proper roles and training to derive value from data.
Mixpanel, under the leadership of Gidi Eigenstein as Gaming Lead, is making strides in enabling gaming companies to better utilize their data. In an interview with CTech, Eigenstein remarked on the common misconception of being data-driven in many organizations. He noted that true data-driven practices extend beyond having a handful of analysts working with limited data dashboards; they involve a more comprehensive approach to leveraging data throughout the organization.
Eigenstein emphasized Mixpanel’s recent accomplishments in the gaming sector, highlighting that, while the company has a broader industry focus, it has particularly excelled in assisting gaming firms in democratizing their data. He pointed out that not all gaming companies employ monetization or game economy managers, posing a challenge for effective data utilization. As a result, there is a need for education within these organizations about the significance of these roles and how they can leverage data for operational efficiency.
The discussion took place during the Gaming 2024 event, organized by Calcalist in partnership with Google and Playtika. This event underscores the growing importance of data analysis in the gaming industry, particularly as companies strive to enhance their decision-making processes through data-driven strategies. Mixpanel’s expertise positions it as a valuable ally for gaming firms aiming to cultivate a more informed and analytic culture about their data usage and its potential impact on their operations.
In conclusion, Gidi Eigenstein’s insights shed light on the essential shift required in the gaming industry toward comprehensive data utilization. By aiming to democratize data access and understanding, Mixpanel is at the forefront of fostering a data-driven culture within gaming organizations, which is critical for their growth and success in an increasingly competitive landscape.
Original Source: www.calcalistech.com
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