Perplexity’s CEO Aravind Srinivas is seeking revenue-sharing partnerships with news publishers due to criticisms regarding unauthorized content use. Following a copyright lawsuit from Dow Jones, Srinivas proposed advertising revenue sharing instead of direct licensing fees. The company’s rapidly increasing user queries signify its potential growth in the competitive search engine market.
Perplexity CEO Aravind Srinivas announced plans for revenue-sharing partnerships with news publishers that have criticized the AI-driven search startup for possible content appropriation. His comments followed a lawsuit from Dow Jones, parent company of The Wall Street Journal, which accused Perplexity of copyright infringement. Major publishers, including The New York Times, have also issued notices requesting the cessation of content usage without authorization. Srinivas emphasized that while licensing agreements for direct content payment were not in consideration, he envisions a model similar to Spotify’s, sharing advertising revenue with publishers. This arrangement is expected to expand as the company’s advertising program launches later this month. Perplexity has already established partnerships with notable publishers such as Time and Fortune. In addition to revenue sharing, Srinivas proposed offering Perplexity-powered chatbots to enable publishers to enhance user engagement through their own content. The lawsuit from Dow Jones referenced the effectiveness of licensing deals that benefit technology firms, citing a significant agreement with OpenAI. Srinivas revealed that talks began earlier this year with Dow Jones, expressing surprise at the legal action given their willingness to negotiate. The lawsuit claimed Perplexity did not respond to previous correspondence about unauthorized content use or licensing opportunities, which was disappointing to the involved publishers. Perplexity is reportedly experiencing rapid growth, with 350 million user queries recorded in September alone, compared to 500 million for all of 2023. Srinivas aims for the platform to eventually handle half a billion queries daily. He believes that licensing content may not be the sole solution but hopes for constructive dialogues moving forward.
The context surrounding Perplexity involves rising tensions between AI content utilization and traditional media due to copyright concerns. With increasing scrutiny on how AI startups use media content, CEOs like Aravind Srinivas are exploring partnerships rather than adhering strictly to licensing arrangements. The contention highlights the broader struggle between innovative technologies and conventional publishing practices.
In summary, Aravind Srinivas is proactively seeking revenue-sharing arrangements with news publishers amid criticism regarding content use by his AI startup, Perplexity. While litigation looms from major news organizations, Srinivas emphasizes the importance of collaboration and adaptive business models. With anticipated growth in user engagement, Perplexity aims to foster productive discussions with publishers to address content appropriation challenges while sharing revenue benefits.
Original Source: www.livemint.com
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