The MSG Family of Companies has expanded its partnership with Verizon, now the Official Mobile Wireless Partner, providing Verizon customers exclusive access to tickets and experiences across MSG’s venues. This collaboration launches the Verizon Access platform and establishes hospitality spaces at Madison Square Garden, enhancing fan experiences. Key executives from both companies highlighted the partnership’s commitment to exceptional customer service and connectivity.
Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp., and Sphere Entertainment Co., collectively referred to as the MSG Family of Companies, have announced a significant expansion of their partnership with Verizon, which is now designated as the Official Mobile Wireless Partner across their extensive portfolio. This collaboration marks a pioneering integrated marketing initiative, providing Verizon with increased visibility at a variety of prestigious venues, including Madison Square Garden, Radio City Music Hall, and the Chicago Theatre, as well as at their renowned sports franchises, such as the New York Knicks and New York Rangers. A key feature of this initiative is the launch of the Verizon Access platform, which offers Verizon customers exclusive opportunities for obtaining tickets to select live events, including concerts and comedy shows, across several locations. Notable among these are exclusive ticket access for all concerts at Sphere in Las Vegas and special performances at other iconic venues under the MSG umbrella. Additionally, the partnership will see the establishment of two exclusive Verizon-branded hospitality spaces: the “Verizon Club” at Madison Square Garden and the “Verizon Lounge” at The Theater at MSG, enhancing the event experience for Verizon customers attending various shows and competitions throughout the year. Josephine Vaccarello, Executive Vice President of Live, MSG Entertainment, expressed enthusiasm for the collaboration, stating that it unites premier brands dedicated to delivering exceptional customer experiences. Nick Kelly, Vice President of Partnerships at Verizon, highlighted the partnership’s potential to improve fan engagement and ensure connectivity through Verizon’s advanced 5G technology. The integration of Verizon’s platforms at Sphere commenced with their 4th of July celebration in 2024, showcasing innovative livestreaming features and audio content synced to Sphere’s exterior display. The full range of this partnership is expected to transform the event-going experience for sports and entertainment enthusiasts.
The MSG Family of Companies represents a collection of well-known venues and sports franchises that are integral to the skyline of New York, Chicago, and Las Vegas. By teaming up with Verizon, a leader in telecommunications, the MSG Family aims to enhance the experience for their patrons through improved connectivity and access to exclusive events. This partnership introduces the Verizon Access platform, which is designed to offer premium ticketing deals for Verizon customers, thereby consolidating the companies’ positions in the competitive sports and entertainment sectors. This collaboration signifies a forward-thinking approach to integrated marketing, allowing both parties to leverage their strengths to provide additional value to consumers.
The expanded partnership between the MSG Family of Companies and Verizon represents a strategic initiative that combines the strengths of two prominent brands to enhance fan experiences at various events. Through exclusive ticket access and dedicated hospitality spaces, this collaboration aims to provide an unparalleled experience for Verizon customers while promoting the MSG venues as premier destinations for sports and entertainment. This partnership not only aims to improve live-event experiences but also underscores the pivotal role of technology in modern entertainment.
Original Source: www.verizon.com
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