In an insightful interview, the founders of 8bitPR shared their journey and rationale behind establishing their boutique public relations agency, which focuses on the technology sector in Eastern Europe. Having collaborated from 2018 on various EdTech, FinTech, and E-commerce projects in a prominent agency, they recognized that working with larger clients often led to a decline in creative communication strategies. This realization propelled them to pursue a different path that embraces innovative approaches in public relations, termed as “smart PR.”
In 2022, one founder relocated to London to immerse himself in the thriving technology community, which serves as a hub for IT talent in Europe and the Middle East. After developing independent expertise in PR, he was soon joined by his co-founder. They decided to establish 8bitPR, leveraging their extensive collaborative experience on challenging projects to build a comprehensive service offering that blends traditional PR with digital marketing strategies.
The concept of “smart PR” is critical to their agency’s philosophy, merging classical public relations efforts—such as generating viral content and expert commentary—with digital tools that amplify client visibility. Their strategies not only enhance the desirability of their clients but also establish CEO profiles as industry thought leaders. 8bitPR’s unique approach facilitates the use of new media which is essential for generating leads, securing investments, and targeting audiences effectively. This innovative vision positions them to serve a wide range of technology-oriented industries, including EdTech, RetailTech, FinTech, Venture Capital, and Artificial Intelligence, with a tailored strategy that reaches beyond conventional PR practices.
The founders specifically highlighted Hungary as a strategic location for their operations, citing its favorable business environment characterized by a low corporate tax rate and efficient business registration processes. As per recent international rankings, Hungary has emerged as a prime destination for business start-ups due to its affordable cost of living and potential for venture capital investment. Furthermore, with a resilient tech market set to exhibit significant growth, Eastern Europe is increasingly recognized for its potential to cultivate a new Silicon Valley.
They underscored a pivotal shift in the promotion of technological initiatives, noting the necessity of producing diverse content tailored to various audiences, rather than relying on a singular generalized narrative. Their clients frequently seek traditional PR services that encompass creativity and modern media strategies, including product launches and market expansion initiatives. The agency is equipped to handle requests on an international scale and adeptly navigates the unique media landscapes across regions, fostering a comprehensive understanding of the distinct communication dynamics inherent to each market.
In conclusion, 8bitPR is a forward-thinking agency that embodies the future of public relations on the Eastern European tech stage. They are well-positioned to navigate and leverage the burgeoning opportunities within this vibrant sector by providing personalized, strategic communications that are crucial for startups and established businesses alike to thrive in today’s fast-paced market.
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